Kia Motors Canada

Since January 2008 James has managed the production of the FSI launches for KIA MOTORS Canada. This includes designing all the retail print material including all the type-treatments and post-production to create realistic composites that reflect a lifestyle of the demographic that would assumingly purchase each vehicle. With a limited number of product photographs available when executing a Kia Motors Canada communications campaign, complete compositions are the most cost effective alternatives. The entire scene is modelled using several layers of foreground and background elements to create a natural, yet dynamic environment. The vehicles are retouched panel by panel, windows are tinted, in some cases rims blurred and natural refections applied. Each campaign produces an average of 22,000,000 impressions. (agency client BLU COMMUNICATIONS)